Consumer Behavior Buying Having And Being
In this eighth edition of Consumer Behavior: Buying, Having, and Being, Solomon highlights the significance and dynamic nature of consumer behavior in seventeen chapters spread across five sections: Consumers in the Marketplace; Consumers as individuals; Consumers as Decision makers; Consumers and subcultures; and Consumers and Culture.
consumer behavior buying having and being
Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, online research methodologies, the symbolic aspects of products, the psychology of fashion, decoration, and image, and services marketing. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in the United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the U.S. Department of Agriculture, and the U.S. Department of Commerce. He currently sits on the editorial boards of the Journal of Consumer Behaviour and the Journal of Retailing, and he serves on the Board of Governors of the Academy of Marketing Science. Prof. Solomon was ranked as one of the fifteen most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive researchers in the field of advertising and marketing communications.
In addition to his academic activities, Prof. Solomon is a frequent contributor to mass media. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, USA Today, and The Wall Street Journal. He has been interviewed numerous times on radio and television, including appearances on Today, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, and National Public Radio. Prof. Solomon serves as an advisor to numerous companies on issues related to consumer behavior, services marketing, retailing, and advertising. He frequently addresses business groups on strategic issues related to consumer behavior. Prof. Solomon currently lives in Auburn, Alabama, with his wife, Gail, their three children, Amanda, Zachary, and Alexandra and Chloe, their golden retriever.
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer behavior. This edition expands its focus on online consumer behavior and contains new topics such as virtual communities, virtual marketing, e-commerce For individuals with an interest in the attitudes and activities of today's buyer in the marketplace.
Professor Solomon's primary research interests include consumer behavior and lifestyle issues; branding strategy; the symbolic aspects of products; the psychology of fashion, decoration, and image; services marketing; marketing in virtual worlds; and the development of visually oriented online research methodologies. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in Europe, Australia, Asia and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the US Department of Agriculture, the International Council of Shopping Centers, and the US Department of Commerce. He currently sits on the editorial or advisory boards of The Journal of Consumer Behaviour, Journal of Marketing Theory and Practice, Critical Studies in Fashion and Beauty, and Journal for Advancement of Marketing Education, and he served an elected six-year term on the Board of Governors of the Academy of Marketing Science. He was selected as a Fellow of the Society for Marketing Advances in 2018. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the 10 most productive scholars in the field of advertising and marketing communications.
Professor Solomon is a frequent contributor to mass media. He is a regular contributor to Forbes.com, where his columns focus on issues related to consumer behavior. His feature articles have appeared in such magazines as Psychology Today, Gentleman's Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, The New York Times, Self, USA Today, and The Wall Street Journal. He frequently appears on television and speaks on radio to comment on consumer behavior issues, including appearances on The Today Show, Good Morning America, Inside Edition, Newsweek on the Air, the Entrepreneur Sales and Marketing Show, CNBC, Channel One, the Wall Street Journal Radio Network, the WOR Radio Network, and National Public Radio. He acts as a consultant to numerous companies on consumer behavior and marketing strategy issues and often speaks to business groups throughout the US and overseas. In addition to this text, Professor Solomon is co-author of the widely used textbook Marketing: Real People, Real Choices. He has 3 children, Amanda, Zachary, and Alexandra; a son-in-law, Orly; and 3 granddaughters, Rose, Evey, and Arya. He lives in Philadelphia with his wife Gail.
Focuses on social science theories that help explain why and how individuals, families, and groups acquire, consume, and dispose of goods, services, ideas, brands, and experiences. Emphasizes the goals and experiences people have to better understand them as consumers. Examines psychological, economic, communication, anthropological, and sociological perspectives on human action that provide insight into consumer behavior.
(Update: September 2022)Very important note: The course starts on 19th September 2022 at 9.00 AM. Groups and topics will be decided on that day. It is important to be there. Consumer behavior is "the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires" (Solomon, 2015, p. 29).After taking this course, you will be able to: Gain a strong knowledge of the psychological processes consumers (of products, services, ideas, experiences, behaviors,...) are influenced by.
Use this knowledge to develop strategically relevant consumer insights by identifying key psychological reasons for why consumers in some situations behave the way they do.
Translate this knowledge into effective marketing decisions
Textbook: Solomon Michael R. (2015 or 2018), Consumer behavior: buying, having, and being, Harlow: Pearson, 11th or 12th edition.The textbook will provide the general framework for material to be covered in class. However, additional material will be presented in class that the student will be required to master as well. This additional material includes and is not limited to: Gleim, M. R., Smith, J. S., Andrews, D., & Cronin Jr, J. J. (2013). Against the green: A multi-method examination of the barriers to green consumption. Journal of retailing, 89(1), 44-61.
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482.
Goldstein, D. G., Johnson, E. J., Herrmann, A., & Heitmann, M. (2008). Nudge your customers toward better choices. Harvard Business Review, 86(12), 99-105.
Johnson, E. J., Shu, S. B., Dellaert, B. G., Fox, C., Goldstein, D. G., Häubl, G., ... & Wansink, B. (2012). Beyond nudges: Tools of a choice architecture. Marketing Letters, 23(2), 487-504.
Johnstone, M. L., & Tan, L. P. (2015). Exploring the gap between consumers' green rhetoric and purchasing behaviour. Journal of Business Ethics, 132(2), 311-328.
Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75(4), 132-135.
Lehner, M., Mont, O., & Heiskanen, E. (2016). Nudging-A promising tool for sustainable consumption behaviour?. Journal of Cleaner Production, 134, 166-177.
White, K., Hardisty, D. J., & Habib, R. (2019). The Elusive Green Consumer People say they want sustainable products, but they don't tend to buy them. Here's how to change that. Harvard Business Review, 97(4), 124-133. Older or newer editions are also accepted. I just expect you to check whether chapters correspond from one to another version. All scientific articles are available through the University Online Library ( ), as long as you are connected to the local University network.
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